Chapter 6 - Images and Analytics

We have our website and our media sharing basics set up now we will address our profile configurations within each media platform. There are several sections that should be customized to extend our brand on their system. There are several images to consider like profile, cover, content and sharing images that we can utilize. It's best to make sure each image is within specifications, so we won't have viewability issues when configuring our profile and sharing content.

We can also explore analytics since are also posting content now, so we should have a good look under the microscope at the analytics of our content to see where we can improve our living campaign. A living campaign is one that has been officially launched but updates and enhancements are made along the way. What we start with might not be what we end with. These analytics will help guide our campaigns existence.

Let's look at images and analytics.

Images

We are moving along with our pursuit of social media marketing gold. Now we need to take some time to make sure our images are posting properly with the correct sizes. There could be some issues where images could be cropped or cut or might not be big enough for the specific image standard for the specific social media platform. We have profile, cover, content and shared standard image sizes.

Let's look at the sizes for a few popular media platforms.

Profile Sizes

"A profile picture is the image that represents a social media account in all its interactions across a platform."

Facebook Size: 800px x 800px (recommended), 170px x 170px (display size)

LinkedIn Size: 300px x 300px

Twitter Size: 400px x 400px

Pinterest Size: 165px x 165px

Instagram Size: 110px x 110px (and up)

Cover Sizes

"A cover photo is the larger photo at the top of your profile, above your profile picture."

Facebook Size: 820px x 312px

LinkedIn Size: 1536px x 768px

Twitter Size: 1500px x 500px

Pinterest Size: 2:3 Aspect Ratio: Ex: 600px x 900px

Instagram Size: 1080px x 1080px - Landscape: 1080px x 566px - Portrait: 1080px x 1350px

Content Sizes

"The content photo is the photo you choose to share in your postings across social media."

Facebook Size: 1200px x 630px

LinkedIn Size: 1128px x 376px

Twitter Size: 1200px x 600px

Pinterest Size: 2:3 Aspect Ratio: Ex: 600px x 900px

Instagram Size: 1080px x 1080px - Landscape: 1080px x 566px - Portrait: 1080px x 1350px

Shared Link Sizes

"Open Graph and Twitter cards and other meta data drive the sharing images when posting across social media."

Facebook Size: 1200px x 630px

LinkedIn Size: 1200px x 630px

Twitter Size: 1200px x 600px

Pinterest Size: 2:3 Aspect Ratio: Ex: 600px x 900px

Instagram Size: 1080px x 1080px - Landscape: 1080px x 566px - Portrait: 1080px x 1350px

The standard sizes do change occasionally so it is best to check with the platform to see if anything has changed.

Facebook Size Dimensions
LinkedIn Image Specifications
Twitter Card Specifications
Pinterest Pin Sizing
Instagram Image Help

Analytics

"Analytics is the discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision making. In other words, analytics can be understood as the connective tissue between data and effective decision making, within an organization." - Wikipedia

Analytics offer an insight into how your posts or campaigns are doing. There are many reports with charts and graphs that will break down the data about the current target audience. There is way too much information to post it here. Below are links to each analytic engine.

Facebook Analytics

"Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more. Then, optimize and grow."

Twitter Analytics

"Twitter's analytics help you understand how the content you share on Twitter grows your business."

LinkedIn Analytics

"You can gain insight into the performance of your LinkedIn Page with rich analytics to gauge trends across metrics and time periods."

Pinterest Analytics

"Gain valuable insights from your audience with Pinterest Analytics. Set yourself up for success with actionable campaign data."

Instagram Analytics

"Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram."

Google Analytics

"Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications."


Your code will be generated when you click on Tracking Code. Add the code to your <head> tag and run the validation. Google is the only one in the group that will require some code to provide analytics. The social media platforms are self contained.

Conclusion

This chapter is right to the point. There are image standards that should be followed to make sure you reach your maximum viewing audience with each image you post. Your profile should be ready to go and on point. Cover, content and sharing images are set, and the trimmings have been maximized.

Analytics is an important part of the campaign process. The data will let you know if you are on the right track of if something is off. The information should guide you to make changes as appropriate to make sure the core and trimmings have been maximized.

We have covered so far...
CH 2: Meta Tags
CH 2: Open Graph
CH 2: Twitter Cards
CH 2: Schema.org
CH 3: Mobile Support (IOS and Android)
CH 3: OS Support (IOS, Android and Windows)
CH 3: Browser Support (Chrome, Safari, Firefox, IE and Edge)
CH 4: Backlinks (From social media, search engines and other websites and services)
CH 4: Banner Ads
CH 4: Email Campaigns
CH 5: Best Time To Post
CH 5: Hashtags
CH 5: Searching
CH 5: Scheduled Posting
CH 5: Paid Services
CH 6: Images
CH 6: Analytics


Questions, comments, want to point out errors or just want to say Hi? Please fill out the contact form below.

3/1/2019 - Chapter 1 - Hello World! - Website Upgrade
3/5/2019 - Chapter 2 - The Big 4
3/10/2019 - Chapter 3 - Mobile and Browser Support
3/12/2019 - Chapter 4 - Old School
3/16/2019 - Chapter 5 - Posting and Searching
3/22/2019 - Chapter 6 - Images and Analytics
3/24/2019 - Chapter 7 - Retrospective I
4/13/2019 - Free Basic Website Meta Tag Generator

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