Sharing Directly to Social Media
As you can see from my awesome clip art representation of these chapters, that you are losing opportunities if you just post content to your favorite media platform.
Yes, the platform itself has tons of users but why not do what is required to get as much traffic and opportunities as possible?
Plus, you are not maximizing your web space which includes your core content plus Meta Tags, Open Graph, Twitter Cards, Schema.org, Analytics, Searching and Banner Ads.
Links and Email campaigns will tie it all together.
Share your website and make it the main source of information.
Sharing to Social Media With Your Website
You post your website URL for your products and service on social media while search engines crawl your content and improve your search base audience.
Base your email campaigns around your website and pull the traffic from the social media platforms rather than us the typical "Find us on ...<insert media platform here>..." tactic.
Stand out from the crowd!
