The makers of Uncle Ben’s decided to go another route with their name and logo.

Today, it has been announced that the brand has been renamed to Uncle Cracker’s.

“The rice is white as shit so why would the product be represented by anyone other than a white ass cracker.” – CEO of Uncle Ben’s.

I did a search for Uncle Ben’s Owner and found he was owned by the Mars Inc.

I asked Mars Inc why they own Uncle Ben’s and why he isn’t a free man? They declined comment.

The only real statement I could get was “We are moving on with Uncle Cracker’s and putting Ben back into his cage.”

I hope they mean retirement!

Platty's Editor Note: I hope so too Benjamin Dover! What's a cracker's favorite band? Panic! at Nabisco!